Marketing Strategies for Black-Owned Businesses

Share your unique experiences as a minority entrepreneur. Leverage digital tools to free up time for networking and collaboration. Join a Minority Focused Chamber of Commerce. Keep believing in yourself and your business.

Listen to the world's most downloaded B2B sales podcast. Support for black-owned businesses has increased dramatically over the past year due to the disproportionate impact of the COVID-19 pandemic and the influence of the Black Lives Matter protests that took place last summer to combat racism and injustices in the nation. As a result, the search for black-owned businesses increased by 7.043% on Yelp, and the search term for Blacks on Google reached a value of 100 last summer. Aliche has spoken at 300 events across the country and more than 1000 around the world, including EssenceFest and several hospitals and universities.

Corporate Director Registration ABOUT BLACK ENTERPRISE is the premier business, investment and wealth creation resource for African Americans. Since 1970, BLACK ENTERPRISE has provided essential business information and advice to professionals, corporate executives, entrepreneurs and decision makers. Fatburger is one of the top black-owned restaurants, both in the United States and abroad, and a pillar of the food industry. Founded in 1947 by African-American Lovie Yancey, Fatburger continues to offer delicious food and delicious burgers to guests from all over the country and around the world in its many locations.

Johnson Publishing Company was founded by African-American businessman John H. Johnson in 1942 and remains one of the largest black-owned companies in the country. Johnson Publishing Company is the magazine publisher behind Ebony, a famous magazine and several other brands. FUBU is a contemporary sportswear brand founded in 1992 and has grown exponentially since.

FUBU stands for For Us, By Us and has been a staple clothing brand that encompasses casual wear, formal wear, accessories and other products. FUBU is also expanding to other products, such as multimedia, as it continues to grow. According to the latest statistics from the U. S., Blacks or African-Americans own approximately 124,551 businesses in the United States.

Although it is a smaller percentage compared to other minorities, the number of black-owned businesses continues to increase. Become a teacher on social media. Although minorities account for 30 per cent of the population of the United States, only 18% of businesses are owned by minorities. Clearly, even though diversity has become a topic of interest over the past two years, it is still more difficult for minority-owned businesses to start, secure loans and stay afloat.

Black business owners can use these networks to connect directly with their customers and the wider community. Help people find you online, know that you are open and show that your business is black owned. Using keywords that indicate that your company is black-owned throughout your website is another effective strategy. As with Google My Business, other business directories may give you the option of identifying your company as black owned.

Currently, the black business platform ByBlack is the only organization in the US that offers a black business certification. There are several digital marketing tactics you can use, including search engine optimization (SEO), content marketing, link building, paid ads, and email marketing. Welcome to Breaking the Blueprint, a new blog series that delves into the unique business challenges and opportunities of black entrepreneurs and entrepreneurs. Once this group of applicants has been helped, the certification process will open up to other black-owned businesses.

With all the events currently taking place, Mwangi proposes that business owners should be aware of what is happening within the community and market accordingly. Email marketing is the perfect way to attract potential customers just by asking them for their email addresses. Whether you're a business owner looking for resources to improve your digital presence or a consumer looking for ways to search, buy, and support your favorite black-owned businesses, find the following resources to help you get started. eBook downloads are an excellent tool for small business owners who want to double email marketing.

Look for businesses like “black-owned stores near me” or “black-owned restaurants” near me to support local black-owned businesses. Incorporate these nine marketing tips for small business owners into your business growth strategy and you'll be amazed at the results.

Tessa Monday
Tessa Monday

Freelance internet maven. Hardcore burrito aficionado. Professional internet trailblazer. Wannabe zombie fanatic. Professional travel expert. Friendly travel enthusiast.